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Big Idea Entertainment, LLC (formerly known as Big Idea Productions, Inc. and Big Idea, Inc.; also simply as Big Idea) is an American Christian animation production company, best known for its computer-animated VeggieTales series of Christian-themed home videos.

Founded in February 1989 as GRAFx Studios by Phil Vischer, the company was renamed Big Idea Productions in August 1993 and it released its first direct-to-video VeggieTales program in December. In 2002, Big Idea adapted the Biblical story of Jonah for its first theatrical feature film, Jonah: A VeggieTales Movie, which was co-produced with FHE Pictures. Its second theatrical film, The Pirates Who Don't Do Anything: A VeggieTales Movie, was co-produced with Starz Animation and released in 2008. As of 2016, the company is a subsidiary of DreamWorks Classics, which in turn is owned by DreamWorks Animation, a subsidiary of NBCUniversal, a division of Comcast.